Strategy
SEO vs GEO: Understanding the New Search Landscape
How traditional search optimization and generative engine optimization work together in modern digital strategy.
Read moreUnlock your site's potential in the AI era.
I help companies unlock their website's potential in the AI era — strategically and sustainably.
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Note: the audit tool is currently available in French only
About
I'm Alexandra Novikov — Digital Project Manager, SEO/GEO strategist, and marketing-oriented digital expert. I connect content, strategy, and execution to help companies build digital presence that works for both users and AI systems.
With expertise spanning traditional search optimization, generative engine optimization, and digital project coordination, I bridge the gap between marketing vision and technical implementation. My approach focuses on clarity, structure, and sustainable visibility — not quick fixes or algorithm manipulation.
"When you optimize for answers, you're optimizing for users — not gaming algorithms. Whether they're searching on Google, asking ChatGPT or DeepSeek. That's the shift I help businesses make."
The guiding principles behind my method
Content will always be king
Quality content remains the foundation of all digital visibility. Structure it well, make it useful, and both users and AI will find value in it.
SEO matters
Search engine optimization is not dead — it's evolving. Strong SEO fundamentals support visibility across all discovery channels, including AI.
SEO / GEO / AEO are part of your marketing strategy
These disciplines don't exist in isolation. They must align with your broader business goals, brand positioning, and content strategy.
Know your competitors
Understanding your competitive landscape helps you identify opportunities, differentiate your positioning, and make informed strategic decisions.
Services
Strategic expertise for modern digital visibility
SEO Strategy & Search Visibility
Keyword strategy, content architecture, technical recommendations, and search visibility improvement. Building foundations that support both traditional and AI-powered discovery.
GEO – Generative Engine Optimization
Optimize brand visibility in AI tools such as ChatGPT, Perplexity, and AI-native search systems. Ensure your content is understood, extracted, and recommended.
AI Content Visibility
Structure content so it is understandable, extractable, and recommendable by AI systems. Make your expertise discoverable in the age of answer engines.
Digital Project Management
Coordinate marketing, design, and development teams across digital projects. Ensure alignment between strategy and execution.
Marketing Strategy
Align content, SEO, and digital presence with business objectives. Create coherent strategies that drive meaningful results.
Projects
Selected case studies
Management Consulting
Public AI Search Audit
Problem
AI search audit of SIA, a global management consulting group
Solution
Comprehensive analysis of AI visibility and search performance
Outcome
Strategic recommendations for improved AI discoverability
Training Institute
GEO Implementation Strategy
Problem
Low visibility in AI-powered search tools despite strong traditional SEO
Solution
Structured data optimization and answer-focused content reformatting
Outcome
Enhanced AI readability and stronger alignment with generative search systems
Professional Services
Digital Strategy Alignment
Problem
Disconnected marketing efforts with unclear digital positioning
Solution
Integrated SEO, content, and marketing strategy with clear execution roadmap
Outcome
Coherent digital execution and measurable improvement in strategic clarity
E-commerce
Search Visibility Audit
Problem
Declining organic traffic and poor AI recommendation presence
Solution
Technical SEO audit combined with GEO optimization recommendations
Outcome
Improved information structure and better foundation for AI-era visibility
Blog & Resources
Insights on search, AI visibility, and digital strategy
Frequently Asked Questions
Let's work together
Ready to discuss an audit, visibility strategy, or digital project? I'd love to hear about your goals and challenges.