Research
Global AI Search Adoption is Exploding
A MIT study analyzed 2.8M results across 243 countries: AI search went from 7 to 229 countries in one year. What this means for your marketing strategy.
Read moreUnlock your site's potential in the AI era.
I help companies unlock their website's potential in the AI era — strategically and sustainably.
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Note: the audit tool is currently available in French only
About
I'm Alexandra Novikov — Digital Project Manager, SEO/GEO strategist, and marketing-oriented digital expert. I connect content, strategy, and execution to help companies build digital presence that works for both users and AI systems.
With expertise spanning traditional search optimization, generative engine optimization, and digital project coordination, I bridge the gap between marketing vision and technical implementation. My approach focuses on clarity, structure, and sustainable visibility — not quick fixes or algorithm manipulation.
- SEO & Search Optimization
- GEO – Generative Engine Optimization
- AI Visibility Strategy
- Content Architecture
- Digital Project Management
- Marketing Strategy
"When you optimize for answers, you're optimizing for users — not gaming algorithms. Whether they're searching on Google, asking ChatGPT or DeepSeek. That's the shift I help businesses make."
The guiding principles behind my method
Content will always be king
Quality content remains the foundation of all digital visibility. Structure it well, make it useful, and both users and AI will find value in it.
SEO matters
Search engine optimization is not dead — it's evolving. Strong SEO fundamentals support visibility across all discovery channels, including AI.
SEO / GEO / AEO are part of your marketing strategy
These disciplines don't exist in isolation. They must align with your broader business goals, brand positioning, and content strategy.
Know your competitors
Understanding your competitive landscape helps you identify opportunities, differentiate your positioning, and make informed strategic decisions.
Services
Strategic expertise for modern digital visibility
SEO Strategy & Search Visibility
Keyword strategy, content architecture, technical recommendations, and search visibility improvement. Building foundations that support both traditional and AI-powered discovery.
- Keyword research & content mapping
- Content architecture planning
- Technical SEO recommendations
- Traditional & AI search alignment
GEO – Generative Engine Optimization
Optimize brand visibility in AI tools such as ChatGPT, Perplexity, and AI-native search systems. Ensure your content is understood, extracted, and recommended.
- ChatGPT & Perplexity visibility
- AI-native search optimization
- Brand citation strategy
- Answer-ready content structuring
AI Content Visibility
Structure content so it is understandable, extractable, and recommendable by AI systems. Make your expertise discoverable in the age of answer engines.
- Content structuring for AI systems
- Answer engine optimization
- Extractable expertise formatting
- AI readability audit
Digital Project Management
Coordinate marketing, design, and development teams across digital projects. Ensure alignment between strategy and execution.
- Cross-team coordination
- Strategy-to-execution alignment
- Marketing & development sync
- Digital project roadmapping
Marketing Strategy
Align content, SEO, and digital presence with business objectives. Create coherent strategies that drive meaningful results.
- SEO & content alignment
- Digital presence strategy
- Business objectives mapping
- Coherent digital execution
Projects
Coming soon
Blog & Resources
Insights on search, AI visibility, and digital strategy
Content & SEO
Content Structure for Answer Engines
Good content isn't enough if AI can't extract it. Practical techniques to make your pages understandable and citable by AI systems.
Coming soonAI Visibility
The Zero-Click Paradox: Your Site Needs to Be Better Than Ever (video)
ChatGPT gives the answer directly. Traffic from search engines is at risk of declining. Which raises a natural question: if people click less, does your website become less important?
Frequently Asked Questions
Let's work together
Ready to discuss an audit, visibility strategy, or digital project? I'd love to hear about your goals and challenges.